Beating The Human Wave Strategy In The Geek Trades

The seemingly insatiable demand for geekery creates a marketplace with many opportunities, but also many powerful distortions. Among them, the one that seems most puzzling to me is the trade’s notable disregard for the urgency of enculturating the "makers making" upon whom the entire business proposition rests. Successful geekery requires individual humans using individual judgment. That judgment is backed by a number of factors, two of which seem predominant: the range of experience of the judge, and the community in […]

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