Endpointing & Nextstepping

In our trade, a great deal depends on the distinction between two ideas, manifested as behaviors, cutlures, practice-sets, attitudes, approaches, whatever you call it. I call these ideas "endpointing" and "nextstepping". The central thesis of endpointing: "There’s a finish line, and it’s what matters most." The central thesis of next-stepping: "There’s no finish line, and what matters most is the next step we take." Even a casual glance will show the extraordinary reach of that distinction. It can be applied …

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